1、If you fail to understand life, your words won’t resonate with others;

2、If you fail to understand the life style of the target consumer group, your words won’t penetrate to their hearts;

3、If you fail to understand the customs and the culture of the target country, your words won’t encompass the space and time;

4、If you only focus on words, but fail to follow the budget and feasibility of production, your words won’t take life;